Otokoç Used Cars Project

Project Overview

otokocikinciel.com has been redesigned to simplify the user journey of searching, comparing, and purchasing vehicles. Key features are brought together in a single flow:

• Smart search and filters: Quick results by brand, model, year, and price range; instant result count.
• Rich listing experience: Easy discovery with curated categories such as “For Families,” “Popular Options,” “Newly Added,” and “Premium Vehicles.”
• Promises of trust and convenience: Return guarantee, quick cash-out, “Sell Your Car Yourself” process, and guidance for opening a corporate store.
• Sales points & dealership application: Fast access through maps and form flows.
• Mobile-first interface: A fast, simple, and consistent user experience across all devices.

Technology Overview

• Modern .NET-based infrastructure: Microservices-based, scalable, and easily manageable architecture.
• Component-based CMS: Flexible structure enabling editors to quickly update content, campaigns, and listing pages.
• Performance: Caching, image/asset optimization, and speed-focused adjustments in search queries.
• SEO & Analytics: Structured data, meta management, and analytics integrations for measurable growth.
• Accessibility & Security: WCAG-focused design details, role-based authorization, and up-to-date security patches.